Providing Samples for SPV Salesperson Videos
What is SPV?
Salesperson Videos are filmed at Nordstrom Stores throughout the country and feature salespeople and stylists showcasing their fashion authority by providing details, fit information, and styling tips about products on Nordstrom.com. Their goal is to build customer trust and loyalty by providing information customers need to purchase with confidence.
SPV videos have led to a jump in conversion and reduction in returns by providing the customer with helpful, product-specific information. Below you can find examples of SPV videos featured in the image carousel.
Benefits of SPV
Customer response to the Salesperson Videos has been extremely positive, yielding an increase in demand for items with videos on their product page. Providing customers with this additional information both increases conversion and minimizes returns.
How to participate
We will happily accept samples from Nordstrom.com suppliers interested in participating in our Salesperson Video (SPV) program.
When you receive an Assets Request email from VAA, samples can be provided in addition to images for items listed on the Image Request file.
Samples can be directed to the following address:
ATTN: SPV Katie Wentz 10th floor
1617 6TH AVE
SUITE SN1000
SEATTLE WA, 98101
Note: If samples are already being provided for photography on our product pages, then no additional action is needed. We will utilize these samples for both photo studio and SPV teams.
What product types are eligible for SPV videos?
Currently we are accepting SPV Samples for the following product types:
- Men's apparel
- Women's apparel
- Big kid's apparel
- Women's, men's, and kid's shoes
- Handbags
More information on providing SPV Samples
- We only require one sample or colorway per style
- Please reply to our Assets Request email with the tracking information when available
- We are only accepting SPV Samples for products featured on Nordstrom.com at this time
- You may also provide a one-pager with details
- For other guidelines on how to provide samples, please review here.